In a crowded luxury car market, a brand has to do some things to stand out. At Acura of Peabody, we already know that the cars we sell are amazing, but how do we show more people what they’re capable of? This is especially difficult in an age where traditional advertising doesn’t make as much of a statement. The Acura brand thinks it has found a unique way to draw attention to one model, the 2019 Acura ILX, and how it’s decided to do it may surprise you.

The brand is showing off its entry-level luxury sedan with the new ILX Total Control experience. It can be found on Facebook Instant Games, meaning it can be played on both the Facebook and Messenger app. It allows players to take the recently refreshed 2019 Acura ILX on a drive, tilting their phone to steer and take on different courses.

The game is meant to show how fun driving this Acura model can be, but it also adds some touches that are unique to video game driving. For example, we wouldn’t recommend drifting through turns or pulling a 360-degree spin on your daily commute. It will be interesting to see if this paves the way for some other more interactive ad campaigns for Acura cars. Once you play the game, it’s time to experience the real 2019 Acura ILX for yourself. Drivers looking for a great luxury sedan will appreciate this model and the features it has to offer, including SiriusXM® and AcuraWatch™ safety features.

If you’re in the market for a fun-to-drive luxury car, make our Acura dealership serving Greater Boston your first stop.  Acura Peabody will make it easy to find a new or pre-owned model that offers the features you need. We hope to see you soon for a test drive!