Earlier this month, the Acura brand launched an integrated marketing campaign for its 2017 Acura MDX flagship luxury sport utility vehicle. The campaign highlights the crossover vehicle’s bold exterior design and comfortable interior as well as its upgraded safety and tech features. Here at your Acura dealers serving Boston, Acura of Peabody, our team is excited about the new ad campaign and even more excited about everything that the 2017 Acura MDX has to offer!
The campaign tells stories about how the 2017 Acura MDX is “Designed to Wow” and it features multiple spots across multiple mediums. The all-new “Anthem” TV spot is set to Beck’s popular psych-hip anthem, “Wow”, and highlights the crossover SUV’s impeccable handling in almost any driving condition, its outstanding performance capabilities, and its bold and sleek new design. It also expresses the Acura brand’s Precision Crafted Performance design direction. The new “Focus” spot incorporates and highlights the brand’s most important standard safety feature, the AcuraWatch system. It also demonstrates the benefits of the SUV’s Collision Mitigation Braking System. The new 2017 Acura MDX features the brand’s full suite of advanced safety and driver-assistance technologies across the entire trim lineup.
Jon Ikeda, vice president and general manager of Acura, had this to say about the campaign and what drivers will experience when driving the new 2017 Acura MDX:
“The new Acura MDX is a true performance SUV, and this campaign speaks to the ‘Wow’ factor that drivers will experience when they get behind the wheel.”
The 2017 Acura MDX features the Acura brand’s bold and distinctive style, a comprehensive suite of advanced safety and driver-assist technologies, and a comfortable and spacious interior. Head on down to Acura of Peabody to take a closer look and head out on a test drive today!