Last week, Acura rolled out a new advertising campaign that showcases the next generation 2017 Acura NSX in a new Super Bowl Commercial that is set to the Van Halen hit, “Runnin’ with the Devil.” The comprehensive campaign features a social media sweepstakes that will enable consumers to experience the NSX. Keep reading to find out more!

Here at your Acura dealers serving Boston, Acura of Peabody, our team can’t wait for drivers everywhere to check out what the 2017 Acura NSX has to offer and the high-voltage campaign will do just that! The commercial is set to the soundtrack of an iconic American rock song and will debut during Super Bowl 50. The high-energy vocals and effects of the classic Van Halen hit provide a powerful beat for the commercial that will make its debut during the first quarter of the big game! It showcases and features the Precision Crafted Performance brand direction that is key to what the Acura brand is offering.

The Super Bowl Spot Creative Concept demonstrates that the 2017 Acura NSX is better described through raw emotion than words alone. The 30-second spot relies on the elegant design and powerful inner-workings and style of the 2017 Acura NSX to drive the story. With the vocals building softly in background and working their way up to a powerful crescendo of rapid-fire vocals, viewers can truly experience what this supercar is all about. Jon Ikeda, vice president and general manager of Acura, had this to say about the spot:

In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience. The high energy visuals are complemented by a big rock anthem, giving viewers just a taste of the emotion this new Acura supercar elicits.

To learn more about the all-new 2017 Acura NSX and our entire new Acura lineup, head on down to Acura of Peabody to speak to a member of our team today!