Last week, Acura announced that it had been recognized for its television advertising commercials by the prestigious One Show organization. It was honored for its emotional and moving vehicles that show how the Acura brand concentrates on keeping families safe through the vehicle’s design and thoughtful manufacturing. Keep reading to find out more!
Here at your Acura dealers serving Boston, Acura of Peabody, our team is proud of these commercials and proud to offer the safe and reliable vehicles that are being advertised. The safety commercial, “The Test,” was selected for creative excellence in broadcast television as a part of the third annual Automobile Advertising of the Year Awards that were announced earlier this month at the North American International Auto Show. “The Test” was part of a provocative and moving campaign that focused on the brand’s distinction of being the first and only automobile brand to earn a 5-Star Overall Rating in testing by the National Highway Traffic Safety Administration as well as a TOP SAFETY PICK+ rating from the IIHS across the entire lineup of 2015 models.
The award-winning “The Test” features the 2016 Acura MDX getting ready to undergo its crash tests, and focuses on how Acura engineers envision the crash test dummies to be real people, even imagining himself behind the wheel. The screen cuts to black as the words, “When you don’t think of them as dummies, something amazing happens.” Leila Cesario, manager of national advertising for Acura, had this to say about the honor:
While other brands in the luxury automotive category use close call scenarios and crash demos to depict their safety message, Acura has taken a more emotional approach to this very important subject. The Acura campaign is based on a key human insight—safety is about family. Acura’s philosophy about safety transcends technology. It’s about putting people first.
To learn more about the entire lineup of new Acura models and the impressive active and passive safety features them employ, head on down to Acura of Peabody to speak to a member of our team today!